This summer get your LinkedIn on, and Creating Your Career Clarity -August 2017

Brand Career Management Monthly Tip Sheet

Hello Everyone.I hope your summer is going well and that you have taken some time to relax, be outside and enjoy the sunshine. To help you continue to do more of those fun things, I’ll keep this issue short.


In preparation of September being International Update Your Résumé Month, I’d like to get you in the mood for that task by sharing some advice for building your LinkedIn profile in this issue (next month I’ll share résumé advice).

I wish you a relaxing summer where you take some time to have fun, and test out what makes you balanced and happy (in life and work)!

Enjoy the rest of your summer,

P.S. Please forward this to a friend, if you like what I have to share.

P.P.S. I only want to send things to those who want to receive them. If you want to unsubscribe at any time, please follow the instructions at the bottom of this message.


Try Out the New Video Feature on LinkedIn
August’s tip is to try out the new video feature on LinkedIn (once you get it).

You can’t help hearing about video these days. Trends suggest it’s the now and the future of messaging, branding and engagement. So, it’s no surprise that LinkedIn (LI) has finally jumped on the bandwagon. They just started rolling out a new feature (though very few people have it yet), that lets you easily create a native video to share as an update on LI. It is coming to the mobile app first and later to the website. I don’t see it yet on my phone, but I know once I see a video camera icon alongside the camera icon, it will mean I can try it out. The same goes for you.

One huge plus of this new feature is that you can see data related to your video. Not only will you see the usual likes, shares and comments, but you can also see data about the viewers, such as job title and location. This makes it unique and better suited for the B2B audience than other video-focused social media sites like Snapchat and Instagram. Those platforms are generally more appropriate for personal videos, while LinkedIn is still the best platform for videos tied to professional content.

Viveka von Rosen broke the news with a LI blog post (including video). She shares some facts, stats and tips about using this new feature. When you get it, check it out! I know I will be.


The posts below share insights on LinkedIn profile development. Review them to ensure that your profile is making the grade and if not, formulate the necessary changes.

As a starting point, branding guru and Forbes contributor, William Arruda, shares some basic tips for completing your LI profile. Nancy Marshall shares what to include in your summary on William Arruda’s The Personal Branding Blog.

Gwen Morgan of offers simple but useful advice on what recruiters look for on your profile.

Finally, LinkedIn Expert Dennis Koutoudis of LINKEDSUPERPOWERS shares some ways to get more people to view your profile and how to make your LI content to go viral.



This September, invest in your career management and find career clarity.

Are you a mid-career professional woman struggling to decide on your next career move? If so, please join us on the morning of Saturday, September 23rd (9 am – 12 noon), in Annapolis for a small group seminar on Creating Your Career Clarity.

In this interactive workshop, we will delve into your work values, interests and skills so you can gain insights on the next best steps for your career journey. Come to learn about the A.S.T.E.R. Career Cycle Model and how it can help your career management efforts. You will also discover resources to help you explore options and move forward with your career progression.

Save $100 if you register by Friday, August 25! Seating is limited.
Reserve your space today!


Purchase a copy of the 3rd Edition of The Essential Guide to Career Certifications. This 2017 electronic publication features 50+ career industry credentials. Each entry includes the certification name and area of focus, a verified link to the training provider’s website, costs involved, program length, eligibility criteria and renewal requirements.

Purchase it online at and gain immediate access.

Paula Brand - MS, GCDF, CPRW, JCTC
Paula Brand – MS, GCDF, CPRW, JCTC, Global Career Coach & Consultant | LinkedIn Expert | Speaker, Trainer, Facilitator
As an experienced Career Counselor & Coach, my mission is to inspire you to manage your career by embracing LinkedIn! Reach your career goals faster by letting me show you how to use LinkedIn more effectively. By staying on top of the constant changes, I can save you time and make this process much easier. Write to: or call me at 443-254-8173.

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