Award Winning Career Counselor and Speaker Releases Third Edition of Career Certification Book

Paula Brand is a Global Career Coach & Consultant, LinkedIn Expert, Speaker, Trainer and Facilitator with more than 15 years of experience in workforce development, education, human resources and career counseling.  Her company, Brand Career Management, helps professionals strategically manage their careers, apply effective job search techniques and leverage social media to secure their best career options with ease.

In April 2017, she released the 3rd Edition of The Essential Guide to Career Certifications.  This Guide is the only one of its kind to offer detailed information about certifications in the career industry.  With 31 pages of more than 50 entries, this newest edition shares more than any previous version.  Some of the certifications included are Global Career Development Facilitator (GCDF), Certified Career Management Coach (CCMC), Certified Professional Résumé Writer (CPRW), Certified Master Résumé Writer (CMRW), Nationally Certified Résumé Writer (NCRW) and Job and Career Transition Coach, among many others.

The audience for this electronic publication is career practitioners providing services such as career counseling, career coaching and résumé writing.  The Guide can be helpful no matter the level of experience:  seasoned practitioners can find certifications to add “new tools to their toolbox,” those new to the field can strengthen their current skills and those who are considering getting into the career coaching field can see what types of training and credentials exist to help them transition.

Finding certification programs can be overwhelming right from the start.  Besides the fact that so many certifications exist in the areas of career development and job search, there are also a variety of training providers of varied size and reputation.   The Guide provides the facts to help you sort out your options and make an informed decision.  Research results include a wealth of credentials that can be earned to build expertise and increase credibility as a career professional.  This book will save the reader a ton of time because the author has already spent hours and hours doing the investigation.  For each entry, they’ll discover the name of the certification and the credentialing organization along with eligibility criteria and costs involved (application fees, required training and renewal fees).   The electronic format provides URL links with easy access to webpages for more information.

Take advantage of the Spring Sale to save 30% and pay only $17.47.  Get your copy of The Essential Guide to Career Certifications by going to:

More about Paula Brand:  Combining her expertise in career counseling, human resources, workforce development and training facilitation, she has inspired hundreds of people to successfully manage their careers.  Paula is involved in professional associations and is a past President of the Maryland Career Development Association.  In 2014, she received the Maryland Career Development Association’s Outstanding Career Practitioner Award and the Professional Contributions Award from the Middle Atlantic Career Counseling Association.    She speaks often about LinkedIn to help others understand how to use it effectively.  Past engagements include: NIH/NIAID, Johns Hopkins University SAIS Program and the Penn Wharton Public Policy Initiative.

For more information on

The Guide:

Paula Brand:, @brandcareermgmt, or