Salary negotiations and tips for women

Brand Career Management Newsletter – March 2020

Hello Everyone,

I hope January provided a great start to your new year! In honor of two significant and upcoming women-focused anniversaries, this March issue is devoted to salary negotiation with specific tips to empower women with this challenging task. The articles shared tie to this theme and the LinkedIn Tip of the Month mentions
two ways that you can use LinkedIn Salary for market research.

This year, International Women’s Day is Sunday, March 8th. To honor and celebrate it, I have invited six of my esteemed career colleagues to join me for a live, virtual panel on Friday, March 6th at noon EST/5 pm GMT. We will host 7 Things to Bolster Your Career that You May Have Never Thought of. Register on Eventbrite for this free event by women for women.

Finally, since Equal Pay Day is around the corner (April 4th) and I recently came across a related infographic, I tied my latest blog post to the silence around salary and ways to encourage women to talk about this topic more often

Best to you in all of your workplace negotiations!

Warm regards,



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There are two ways you can use LinkedIn to prepare for a salary negotiation. Both tips provide potential data points that you can use for benchmarking and market research.  

1) The most straightforward way is to access LinkedIn’s salary feature. As a quick refresher, this was rolled out in 2016 and is available in the US, UK, and Canada. It’s accessible to you for one year “for free” but there is a non-monetary cost. To collect personalized research, you must provide your own salary to LinkedIn annually (they promise your salary will not be shared or displayed publicly). I have written about it in past issues of this newsletter in November 2017 and April 2018. Since it’s been a while, and this issue is devoted to salary negotiation, I thought I’d provide a reboot.

If you’re interested in taking advantage of this feature, here’s how to submit your salary to get started.

2) You could also browse job postings on LinkedIn. Since some job advertisements mention salary information, this can be another way, though it is more difficult and less accurate. First, it’s harder to find the information because many employers don’t post salaries so you must browse through ma postings to find a few data points. Second, the salary shared is what’s posted, not necessarily what the company ends up paying the final candidate. Even though this can be cumbersome, if you’re not having luck in other places, this is one more way to gather numbers.


Because this issue is devoted to salary negotiation, each post will provide actionable tips to help you improve your skills in this area.

Coincidently, my latest blog post makes a point that you’ll see echoed below in the first article (why women should share salary information and break the silence around it).

This recent post by Jessica Bennett in the New York Times (NYT) illustrates the importance of women revealing salary information with trusted colleagues and gives a few tips on how to do it well. If you didn’t know, Jessica also wrote Feminist Fight Club which is a great book that I highly recommend.

While Jessica encourages breaking the silence when discussing salaries with friends, Elizabeth Segran in Fast Company, shares tips from an expert who explains how silence can be a useful tool for women during a salary negotiation.

Finally, here are a couple of articles sharing tips specifically for women around salary negotiation:

In a NYT’s post, Kristin Wong speaks to the power of knowing your worth when it comes time to negotiate.

In HBR, three women from higher education in Australia (Mara Olekalns, Ruchi Sinha and Carol T. Kulik) share three of the most common challenges women face in negotiations and ways to overcome those obstacles.


On Friday, March 6th at noon EST/5pm GMT, I will be moderating a live panel with fellow female career experts to celebrate International Women’s Day. Join us for this free, online event 7 Things to Bolster Your Career that You May Have Never Thought of. You can register on Eventbrite using this link.

At the end of March, I will speak to audiences at the University of Baltimore (my alma mater) and St. Johns College in Annapolis about branding yourself on LinkedIn (both presentations are open to students of those universities – contact those career centers for more information).

On Monday, March 30th from 7-8:30pm, I will be speaking at the Broadneck Library Branch of the Anne Arundel County Public Library system. It’s not a coincidence that this workshop falls in between International Women’s Day and Equal Pay Day. The workshop is titled Salary Negotiation for Women and is part of my mission to help close the gender pay gap. It will be educational and interactive, along with being free and open to the public. Please join us to enhance your salary negotiation skills.

Paula Brand – Global Career Coach & Consultant | LinkedIn Expert | Speaker, Trainer, Facilitator |
Founder of Brand Career Management


Brand Career Management (BCM) helps professionals strategically manage their careers, apply effective job search techniques and leverage social media tools to secure their best career options with ease. We provide an array of career services designed to meet your current needs. Write to: or call me at 443-254-8173.

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