For those of us in the Northern Hemisphere, I hope your summer is going well, that you are getting outside more and having an enjoyable summer. And while you’re relaxing, you might have some quiet moments to reflect on your brand.
I’ve been thinking a lot about branding lately. Maybe it’s because of my recent activities? I attended personal branding pioneer William’s Arruda’s session on LinkedIn at the Association for Talent Development (ATD formerly ASTD) conference in May. In June, I spoke to the Women’s International Trade Association and held a webinar for The Women’s Center on branding yourself on LinkedIn. These experiences motivated me to continue to develop my own brand.
In addition, I have been intentionally making some steady branding improvements on my LinkedIn profile (LinkedIn.com/in/paulabrandcareers). I recently changed my summary and background image (my beach picture turned into asters). Last year, I updated my headline and in the near future, I plan to update my headshot. The other day, I had the idea to add my year of travel as an entry under experience. Feel free to let me know what you think of these changes.
Since I’m in the branding zone, I thought I’d make that the theme for this issue. The posts shared below along with the LinkedIn Tip of the Month share advice and tips for building your brand. I hope this issue inspires you to develop yours. Let me know if you need help.
Finally, some future notes… 1) Don’t forget that August 28th is Women’s Equality Day and 2) Look out for our reader survey – coming in the next newsletter issue (in September).
Enjoy your branding journey,
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