Happy Father’s Day, and LinkedIn’s New Profile Look

Brand Career Management Monthly Tip Sheet

Hello Everyone,I receive a lot of questions about making new connections on LinkedIn. Many people get stuck on what to say in their invitation, but personalizing your invitation can be the difference between someone accepting it or not. Don’t skip this step (and see the article below with some scripts for this)! There are other questions surrounding LinkedIn invitation etiquette and safety, so the resources in this issue will be focused on these topics.


The Tip of the Month offers a way to make your profile more visually interesting to potential connections. Having a strong profile will help someone decide if they want to connect with you. Making your profile more visually appealing could provide the incentive for the person to read more of your profile and possibly accept your invitation.

Be sure to personalize your next LinkedIn invitation, and have fun making new connections.

Warmest regards,

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Have You Noticed that LinkedIn Is Changing the Design of the Top of Your Profile?

Once again, LinkedIn surprised us with a new profile layout.  Upon the discovery by my colleague Beth, she sent me an e-mail sharing her shock and disbelief because she had just finalized preparations of screenshots for a LinkedIn presentation the night before.  Unfortunately, the next day, she saw the change. She had my sympathy. I hate it when that happens (and it seems like it happens to many LinkedIn trainers). That is how I initially learned about this new change.

Geoff Desreumaux of WERSM.com was able to get an official confirmation that this is really happening (not just a beta trial).  He also found out that it’s only on the desktop version for now. https://wersm.com/linkedin-has-a-new-profile-layout-again/

Below is an example of how the new look displays (thanks to “the same Beth” for sharing a screenshot of her view of my profile.  She is a fellow LinkedIn Expert from Frederick County).

This change only affects the top part of your profile (the snapshot), mainly rearranging the placement of your summary content. Your profile picture is now going to appear on the left side instead of in the middle of your background image.  Also, they brought your contact information into the snapshot, whereas before it was to the right of this box. Because these are minor changes, this new design should not be too disruptive to your LinkedIn experience.


The posts below share advice and tips on connecting through LinkedIn. They cover sending and accepting invitations, along with tips on spotting LIONS and fake profiles.

When reaching out to grow your network, it’s important to personalize your invitation (especially if you have never met the person). What should you write? Aja Frost shares a great post in The Muse with templates to get you started.

On the other end, when receiving invitations from others, it’s a good idea to make a policy for yourself. You can make exceptions as needed, but having a guideline to follow saves time and energy. Leah Fessler from Quartz at Work has done the tough part for you. She shares a great flowchart to help you decide if you should accept a LinkedIn invitation.

It’s hard to talk about growing your network on LinkedIn without discussing LIONS (LinkedIn Open Networkers). Melonie Dodaro’s post on Top Dog Social Media explains why she doesn’t connect with LIONS and walks you through the facts about LIONS to help you decide what to do.

Finally, another post by Melonie on her blog, shares how to spot a fake LinkedIn profile. I think everyone would agree that this is not a major issue on LinkedIn, but it’s good to be aware of this and take necessary precautions. I’ve seen some questionable profiles and avoided them.


I will be speaking at the Broadneck Branch of the Anne Arundel Public Library on Figuring Out Your Next Career Move on Monday, September 17 from 7 pm to 8:30 pm. After August 31st, you will be able to register for this free session by calling 410-222-1905.

The 3rd Edition of The Essential Guide to Career Certifications is an electronic publication featuring 50+ career industry credentials. Each entry includes the certification name and area of focus, a verified link to the training provider’s website, costs involved, program length, eligibility criteria and renewal requirements.

Purchase it online at TheEssentialGuidetoCareerCertifications.com and gain immediate access.

Paula Brand - MS, GCDF, CPRW, JCTC

Paula Brand – MS, GCDF, CPRW, JCTC, Global Career Coach & Consultant | LinkedIn Expert | Speaker, Trainer, Facilitator
As an experienced Career Counselor & Coach, my mission is to inspire you to manage your career by embracing LinkedIn! Reach your career goals faster by letting me show you how to use LinkedIn more effectively. By staying on top of the constant changes, I can save you time and make this process much easier.

Write to: paula@paulabrand.com or call me at 443-254-8173.

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