Honoring National Career Development Month, and LinkedIn Salary Feature – November 2017

Brand Career Management Monthly Tip Sheet

Hello Everyone,November is National Career Development (NCD) Month in the US. In line with that, this issue is devoted to career development / management related content.


Also, in honor of NCD month, Brand Career Management is offering 20% off of all career services delivered by November 31, to any individual client who mentions this offer. Just say you saw it here in the BCM MTS.

Regarding our 1st Annual Reader Survey for this Monthly Tip Sheet (MTS), I want to thank everyone who has already completed it! In the next issue, I will share a detailed analysis (and the raffle winner), but for now, I am happy to say that the preliminary feedback is very positive. If you have not had a chance to complete the survey yet, click here to do so (I promise these 10 questions will only take you 3 minutes).

Finally, many of you have asked about how to access older MTS issues so you can reference past resources and easily share them with others. I’m excited to share that these have been electronically archived and all past releases of the BCM MTS can be found here, or by clicking on the Archive link at the top right corner of this newsletter. Thank you for sharing this career knowledge with others!

Have a lovely November and a Happy Thanksgiving,

P.S. Please forward this to a friend, if you like what I have to share.

P.P.S. I only want to send things to those who want to receive them. If you want to unsubscribe at any time, please follow the instructions at the bottom of this message.


Check Out LinkedIn Salary
LinkedIn rolled out a new salary feature about one year ago, though not many people seem to know about it yet. The feature started in the US, UK and Canada with plans to widen it globally during 2017. You can access it here. LinkedIn is trying to gather and share salary information to help you make better career decisions. They recognize that it can be hard to gather reliable data when salaries are not a commonly open topic of discussion.

If you give the system your salary (with assurances it will not be displayed on your profile and will remain private), they offer you access to these insights for free for one year. If you are a premium member, you will have access to this data without having to share your salary. The system asks for your location, title and years of experience in order to place the data in context.

The system is new and will only get more powerful as people share their salary information. As an example, I looked up Career Consultant in Annapolis. Likely there was not enough data for that city and title so the results displayed were broader (in fairness this happens on other salary sites too). The results showed a range of $32,000 to $70,000 in annual terms for a Career Consultant in the US. For other roles and salaries in Baltimore, their data suggests that a Director of Career Services makes about $72,000 while Career Counselors and Career Coaches each make about $52,000/year.

I’m mentioning this feature, because managing your salary is a huge part of managing your career. It’s important to know what you’re worth, and what the market is paying for your skills in order to maximize your earning potential. Check out the data for your profession and see what you find.


The posts below share helpful insights and perspectives on career management. Use this advice to further your own career development and to take charge of your career.

Mike Guggemos of Insight Enterprises offers career advice through Fortune.com on three things you can do to get noticed at work to strengthen your own career development.

Brian Fetherstonhaugh of Fastcompany.com offers a big picture perspective on assessing and pathing your career. It’s a bit long but worth the read.

Helen Barrett, the Work & Careers editor for FinancialTimes.com applies the concept of diversification to careers and why not to be afraid to try a “side line” business. As she states, “It makes sense to seek protection by reinventing ourselves before someone else decides we are dispensable.”

Finally, Antoine Tirard and Claire Harbour-Lyell explain the six personal factors affecting your career agility.



On November 16 from 7 to 8 pm, I will be guest speaking on LinkedIn for the Women’s Society of Cyberjutsu (WSC) virtual Career Conversations series. Thanks to Marcelle Lee for connecting me to this group of talented women!


Purchase a copy of the 3rd Edition of The Essential Guide to Career Certifications.

This 2017 electronic publication features 50+ career industry credentials. Each entry includes the certification name and area of focus, a verified link to the training provider’s website, costs involved, program length, eligibility criteria and renewal requirements.

Purchase it online at TheEssentialGuidetoCareerCertifications.com and gain immediate access.

Paula Brand - MS, GCDF, CPRW, JCTC

Paula Brand – MS, GCDF, CPRW, JCTC, Global Career Coach & Consultant | LinkedIn Expert | Speaker, Trainer, Facilitator
As an experienced Career Counselor & Coach, my mission is to inspire you to manage your career by embracing LinkedIn! Reach your career goals faster by letting me show you how to use LinkedIn more effectively. By staying on top of the constant changes, I can save you time and make this process much easier.

Write to: paula@paulabrand.com or call me at 443-254-8173.

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