October 2016
Personalize the URL for your LinkedIn profile page! In case you didn’t know, the URL is the web address that lands someone onto your LinkedIn profile page. For example, my LinkedIn URL is: http://www.linkedin.com/in/paulabrandcareers. In terms of being found online, the best customization results from using your name. However, that may not be possible if many others share your name (that’s why I added “careers” at the end of mine). Hopefully, you’re thinking: “I’ve already done this!” If not, read my blog post http://paulabrand.com/blog to find out how and why you should. It truly only takes a few minutes to customize your URL.
FYI in recent months, I’ve noticed a glitch with LinkedIn and URL customization. Sometimes you have done everything correctly, but it doesn’t take the first time. After you think you’ve successfully updated your URL, check your profile to see if the new URL shows correctly. If not, do the same steps one more time and it should take on the second try.
After you have obtained your “vanity” URL and you’re ready to drive traffic to your profile page, be sure to use your personalized URL in your branding efforts (résumé, electronic signature, business cards, other social media profiles, etc.).
