Sharing your Résumé to your LI Profile

September 2020 Should you add your résumé to your LinkedIn profile? This is a question that comes up often so let me share my thoughts. My short answer is no. The main reason is customization. If you are using a résumé effectively, you are adapting it (slightly or greatly as appropriate) to each individual opportunity. If you are applying for … Read More

Has COVID Changed Job Search? 10 Reasons I Say Yes and No

During these unusual times, people are still searching for jobs and some companies need more workers. I know folks on both sides of the hiring process, and I can tell you that people are interviewing and starting new jobs as I write this. Since the start of this pandemic, people have been asking me what’s changed about job search during … Read More

Customize your URL

July 2020 For an effective online presence, it’s important to edit your LinkedIn URL and personalize it. I’ve shared this tip many times before, but LinkedIn often changes the exact steps so I’m re-visiting this topic. I recently posted an updated blog post on why you should do this, and I created my first explainer video walking you through the … Read More

Times are changing, spotlight on LinkedIn and BCM turns 5

Brand Career Management Newsletter – July 2020 Hello Everyone,    As some places start the recovery process from COVID and unrest stirs throughout the US and the world, many people are trying to determine how they can be a part of the solution.  I urge you to read one of the most powerful blog posts I have read lately from Daisy … Read More

5th Anniversary Interview | Becoming an Entrepreneur

Move Beyond Thinking and Start Taking Action In this 35 minute video, you’ll find answers to burning questions such as “Am I ready to take the leap?” and “How important is social media for starting a business?”  You will also hear lots of other valuable advice on getting your venture started. Check out this handy checklist to get your new … Read More

How to customize your LinkedIn URL

Editing the assigned URL is a key step in your personal branding and online presence. It’s best to claim your name, if possible. Claiming your LinkedIn URL is like buying a vanity license plate for your vehicle. It allows you to mark something as your own (but it’s free). If you’d like to read the full blog post on how … Read More

Alumni Feature

May 2020 Maybe you have a little more time on your hands these days? Or maybe you’ve been deemed essential and are busier than ever seeking resources for your work? Maybe you are in job search mode? Regardless of your current situation, you may need to seek out certain people right now and it never hurts to grow your network. … Read More

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